Business Analyst

About the role

We are seeking a Business Analyst to oversee and optimize our business operations, focusing on sales analytics, distribution management, and community-driven brand growth. This role is ideal for someone with expertise in data storytelling, business intelligence, Power Bi, Excel, Tableau, CRM management, and digital content strategy.

Duties & Responsibilities

Business & Operations Management

• Manage and optimize distribution networks to ensure smooth business operations.
• Oversee daily business functions, tracking expenses, attendance, sales, and customer interactions through Microsoft Dynamics 365 and customized CRMs.
• Develop value chain models, mapping processes with data points to improve efficiency and decision-making.
• Ensure seamless financial and operational tracking, analysing store sales, leads, , demos, visits, and performance metrics.

Data Analytics & Business Intelligence

• Utilize Power BI, Tableau, and Flourish Studio to create actionable data visualizations that drive strategic business decisions.
• Conduct deep data mining, modelling, and warehousing to optimize performance and revenue streams.
• Analyse customer behaviour, mar zasdket trends, and operational inefficiencies to identify areas for improvement.

Sales & Community Growth

• Design and execute data-driven sales and marketing campaigns, ensuring strong customer acquisition and retention.
• Develop and implement community engagement strategies to strengthen brand presence and build a loyal customer base.
• Collaborate with cross-functional teams to enhance digital content, SEO, and analytics-driven marketing strategies.

CRM & Digital Transformation

• Oversee and improve CRM workflows, ensuring accurate customer data and streamlined sales processes.
• Develop and automate reporting mechanisms to track key performance indicators (KPIs).
• Identify opportunities to enhance customer experience and distributor engagement through data insights.

Qualifications and Experience

• BTech or MCA
• 3+ years of experience in data analytics, operations, or business intelligence within FMCG, retail, or distribution sectors.

Knowledge, Skills and Abilities

• Expertise in Microsoft Dynamics 365, Power BI, Tableau, and data storytelling.
• Strong background in CRM management, process modeling, and data-driven decision-making.
• Hands-on experience in SEO, digital content strategy, and marketing analytics.
• Exceptional analytical, problem-solving, and communication skills.